Nigeria’s leading financial inclusion services provider, First Bank of Nigeria Limited, has been awarded the Private Bank of the Rear 2021 by Global Finance, the voice of the global market renowned for its comprehensive coverage and analysis of the financial industry, international business and global economy.
The Bank was bestowed the Private Bank of the Year award for its excellent service delivery to customers, its dedication and commitment towards meeting the expectations of the Bank, whilst providing state of the art financial services to its customers, irrespective of where they are in the country. Its customer service has been integral in fostering its relationship with customers.
Receiving the award on behalf of FirstBank, the Deputy Managing Director, Mr Gbenga Shobo said; ‘we are delighted to dedicate this award to our customers as we appreciate their unrelenting patronage and loyalty over the years. We remain committed to utilising the best technology infrastructure in delivering the best wealth and financial management services to the doorstep of our customers, irrespective of where they are across the world. We appreciate Global Finance for the award’.
Global Finance seeks to help corporate leaders, bankers and investors chart the course of global business and finance. The Award was organised to identify the banks around the world that have excelled across several areas, including corporate governance, sustainability and innovation, and have played a key role in the industry’s growth. Each year Global Finance selects the best financial institutions around the world in line with the recognised and trusted standards of excellence.
Only recently, First Bank of Nigeria Limited was awarded the 2021 ‘’Retail Banking CEO of the Year Nigeria’’, ‘’Most innovative Retail Banking App Nigeria’’ and ‘’Best CSR Bank Nigeria’’ awards by Global Banking and Finance magazine.
First Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading financial inclusion services provider in Nigeria for over 127 years.
With over 750 business locations and over 100,000 Banking Agents spread across 99% of the 774 Local Government Areas in Nigeria, FirstBank provides a comprehensive range of retail and corporate financial services to serve its over 30 million customers. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative Office in Beijing.
The Bank has been handy at promoting digital payment in the country and has issued over 10million cards, the first bank to achieve such a milestone in the country. FirstBank’s cashless transaction drive extends to having more than 10million people on its USSD Quick Banking service through the nationally renowned *894# Banking code and over 4.5 million people on FirstMobile platform.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned “The Banker Magazine” of the Financial Times Group; “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards and “Best Bank in Nigeria” by Global Finance for 15 years. Our brand purpose is always to put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of the first choice in building your future”.
Our brand promise is always to deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.
Group Head, Marketing & Corporate Communications