FirstBank Launches…Life is a Movie

Ever wondered…if your life was a movie, what would you like it to be? Would you play a protagonist? Would it be a comedy or a thriller?

First Bank of Nigeria Limited, Nigeria’s most valuable banking brand, is offering its customers and consumers a unique opportunity to participate in a onetime blockbuster titled “Life is a Movie” featuring our customers. That includes YOU.

The Bank is again living up to its brand promise to put YOU first, through a series of consumer experience. Moments in our lives play out like scenes from a movie which could fit into the genres of romance, adventure, comedy and definitely drama. Whatever this moment is, FirstBank is requesting you to share this moment with us so we can begin to see the world from our customers’ point of view.

With the ‘Life is a Movie Campaign’, the Bank is requesting its customers to share experiences of exciting moments and adventures in their lives. Customers can take on characteristics they want exemplified in a movie and send video recordings of not more than one minute to the Bank. To participate, upload your video on your Facebook page and tag FirstBank’s Facebook page – or upload your video on your Instagram Page and tag FirstBank’s Instagram Page – using the hashtag #LifeisaMovie.

The best entries will be pulled together to make the first ever customer focused television commercial in Nigeria starring YOU. In a statement by the Bank’s spokesperson, Folake Ani-Mumuney, FirstBank has chosen its customers to run its new ‘YOU FIRST’ advertising campaign in movie style. “Having the faces of our customers used as part of our advertising campaign represents not only what we do for our customers, but what our customers do with us”. “With this campaign, we want you, our customers assured that even when life feels like a movie, FirstBank will be  part of the script with lifestyle-fit products and services you need to make sure your life follows the script you planned” she stated .

This campaign demonstrates how the Bank puts its customers first. Whether it is getting them to do something new, putting them in line for something special or taking their business to the next level, FirstBank would support its customers, and ensure that they enjoy the different moments of their lives. Having been around for over 120 years, FirstBank has become the trusted and dependable partner throughout the journey of life – experiencing many moments right along with its customers and thus, playing a major role in the movie of their lives.

According to FirstBank’s GMD/CEO, Bisi Onasanya, the Bank has become more than a financial institution. “Our new proposition goes beyond banking and dovetails into various aspects of the lives of the people who matter the most to us – YOU. To our customers, we are a trusted partner. A partner who you can trust to take you places, elevate your personal and professional position, and expose you to new experiences and adventures”, he said.

This campaign demonstrates FirstBank’s readiness to stand behind every dream, every new experience, and every accomplishment and much more to better serve customers and truly put them first. Whether it is FirstBank cards to make sure you have an enjoyable holiday, or even experience another country for the first time, or its Premium banking lounges to make sure you never have to wait in line for anything or its home mortgage to make the dream of owning your first home a reality – FirstBank offers a solution designed to suit all your needs.

About FirstBank

First Bank of Nigeria Limited, a subsidiary of FBN Holdings Plc, is Nigeria’s leading financial services institution by total assets and gross earnings and one of the largest corporate and retail banking financial institutions in sub-Saharan Africa (excluding South Africa). Since its establishment in 1894, the Bank has consistently built relationships with customers focusing on fundamentals of good corporate governance, strong liquidity, risk management and strong capitalization.

FirstBank operates an extensive distribution network with over 750 business locations (623 branches, 61 quick service points and 69 cash centers/agencies), over 2,464 ATM’s and over 10 million customer accounts.  The Bank provides a comprehensive range of financial services and has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DR Congo, FBNBank Ghana, International Commercial Bank (ICB) The Gambia, Guinea, Sierra-Leone and Senegal as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.

FirstBank is the recipient of many awards. The Bank has been named “The Best Bank Brand in Nigeria” four times in a row – 2011, 2012, 2013, and 2014 – by the globally renowned “The Banker Magazine” of the Financial Times Group. FirstBank’s brand purpose is to always put its stakeholders, customers and partners at the heart of its business, even as it is poised to standardize customer experience and excellence in financial solutions across Sub Saharan Africa, in consonance with its brand vision “To be the partner of first choice in building your future”. The brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on the FirstBank’s inherent values of passion, partnership and people, to position its customers first in every respect.

For three consecutive years, 2012, 2013 and 2014, FirstBank was named the “Best Retail Bank in Nigeria” by the Asian Banker International Excellence in Retail Financial Services Awards. Other recent awards include the “Best Bank in Nigeria” in the Euromoney Awards for Excellence, “Best Bank in West Africa” and “Most Innovative Bank in Africa” in the African Banker Awards, “Best Bank in Nigeria” in the EMEA Finance African Banking Awards for the fourth time, “Best Foreign Exchange Services in Africa” in the EMEA Finance Treasury Services Awards, “Best Banking Group in Nigeria” by World Finance Banking Awards, and “Best Financial Reporting Company” by Africa Investor.



Folake Ani-Mumuney

Head, Marketing & Corporate Communications

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