Colours with a feminine appeal, from research, are described as sweet, lovely, beautiful and romantic and many women all over the world identify with this point of view.
Interestingly enough, (depending on what part of the global divide you reside), colours such as peach, pink, coral and rose seem to be skewed towards ‘feminine colours’, with many hues and tones in between. Pastel colours also add understated colour and form backdrops for other feminine touches such as floral designs & accessories in pastel shades of pale green, lemon peach and lavender.
Generally, colours reveal themselves by reflecting light. The amount of light a colour absorbs & returns is called its ‘light reflective value’.
A colour hue can create distinct shades and tints of blue, red and yellow in endless combinations of masculine and feminine colours.
Some men and women are particularly colour conscious. Men asked about a feminine colour, tend to mention pink and likewise women mention blue as a man’s colour.
For the colour neutral men and women amongst us, the truth is that colour coding has been used so successfully by brand builders and manufacturers, to help put more excitement in the brand recognition strategies based on regular updates from customer insights. In the world of marketing, manufacturers tend to rely on gender-specific colour standards to reach the target market and target audience.
In some climes in cosmopolitan & urban areas across the globe, clothing apparel and accessories in pink and purple are made and displayed in shops and retail outlets to appeal to young girls and ladies. Even in apparel shops across Nigeria and West Africa, stocks of Ankara fabrics, laces and traditional aso-oke can be obtained in hues of feminine colours. Around the world in trending cities, almost all material items from bags, cars, to footwear, kitchenware, decorations and even furniture, can be obtained in feminine colours.
Very often, men and women converge on colour preferences and this has led to some colours being regarded as unisex. Unisex colours are not exclusively linked to masculine or feminine colours. They help to fulfil target market needs for goods like apparels, stationaries and accessories, with colours that are gender-neutral!
Such colours include white, brown, green, orange, black and yellow, and they are all easily paired with gender specific colours like pink and purple.
We at FirstBank are colour neutral, but we have gone out of our way to add a touch of pink & purple to our gender specific cards from FirstGem, which are all yours, once you open a FirstGem Account today.
Visit www.firstbanknigeria.com to know how you can take advantage of FirstGem from FirstBank.