Agriculture and Food
Food is the new oil and interest that a majority of our customers are passionate about.
At the Heart of Our Business Is the Customer
Food is the new oil and an interest that a majority of our customers are passionate about which is why we partner with organizations and platforms to connect experientially with all our key market segments. Our objective is to establish our presence as a dominant brand in the food sector, delighting our customers through our support of the entertainment, art and business of food.
With the food sponsorship platform, we hope to:
- Fulfill both basic and aspirational needs and appeal the to luxury and finesse in the art of its preparation and presentation
- Align with and showcase a wave of innovation happening locally in the food industry.
- Support the entire agriculture value chain from production to consumption
- Support the business side of food across all sectors
Featured Agriculture & Food Activations
Fiesta of Flavours - The Food Souk
The Food Souk formerly known as Fiesta of Flavours is a world-class food and wine fair, that holds annually at Harbour Point in Victoria Island Lagos since its premiere edition in 2015.
As Nigeria further builds its non-oil sector, Agriculture, after several years of neglect, is now on the front burner. In recognition of the Federal Government’s efforts at moving Agriculture to the next level, FirstBank has emphasized the determination of being an overall contributor to the growth of the sector.