First Bank of Nigeria Limited has announced its sponsorship of the 2018 Social Media Week (SMW), Lagos, scheduled to take place from February 26 through to March 2, 2018 at the Landmark event centre, Victoria Island, Lagos. The event which is Africa’s largest tech and digital media event would convene business leaders, global thinkers, entrepreneurs, Fintech firms, and media entrepreneurs. The Bank is sponsoring this event for the third time to facilitate the evolution of technology in Africa with focus on having everyone who attends for business or pleasure, powered up the digital way.
The Bank will be hosting a panel session at the event to deliberate on the topic “Financial Inclusion: Banking the Unbanked” on Monday February 26, 2018. The panel which will be moderated by Ugo Dre, CEO, Nairametrics will have the Team Lead, Product Design at FirstBank Digital Lab, Munachimso Duru; CEO, Cowrywise, Razaq Ahmed; and CEO, Fint.ng, Chiwete John-Njokanma as panelists.
FirstBank will be activating its Digital Lounge at the event where participants will have the opportunity to engage directly with the Bank’s digital products and services. The Bank will also host an App Fair all through the event to give SME technology entrepreneurs the opportunity to present their apps at the digital lounge. There will be exciting games with several prizes to be won such as iPhone X, smart bracelets, power banks, free airtime and cash prizes. Participants will have the opportunity participate in the FirstBank ‘Expressions on cards’ campaign and can pick up their customized cards at the event.
Speaking on the event, Folake Ani-Mumuney, FirstBank’s Group Head, Marketing & Corporate Communications stated that social media plays the critical role of bridging the gap in diverse areas of human activities, keeping the world connected and abreast of trends and events. “At FirstBank, we are committed to leveraging the opportunity social media provides to deploy cutting-edge technology, deliver seamless banking services and a delightful customer experience”. She also encouraged participants at the Social Media Week 2018 to make out time to visit FirstBank’s digital lounge for an experiential digital engagement at the event.
Follow FirstBank on social media and get plugged into the social media handles that always put You First. Follow the Bank on www.twitter.com/firstbankngr; www.instagram.com/firstbanknigeria; www.youtube.com/firstbankngr and www.facebook.com/firstbankofnigeria for up to date information on products and services as well as participation in quizzes and games with prizes up for grabs.
First Bank of Nigeria Limited (FirstBank) is Nigeria’s premier and most valuable banking brand, and largest financial services institution by total assets and gross earnings. With more than 12 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as its Representative Office in Beijing.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimized risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row – 2011, 2012, 2013, 2014, 2015, 2016 – by the globally renowned “The Banker Magazine” of the Financial Times Group; and “Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. Recently, for the sixth consecutive time, the Bank clinched the “Best Retail Bank in Nigeria” award by The Asian Banker. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.
Group Head, Marketing & Corporate Communications