Lagos, August 3, 2016
FirstBank Drives Accessibility through Lifestyle-Driven Banking Offerings
As the most valuable banking brand in Nigeria, with over 120 years of banking heritage, First Bank of Nigeria Limited has been on a journey of strength and dynamism committed to providing the best financial solutions to its customers. The Bank through the years has demonstrated an understanding of its customers’ modern lives, wants, and needs to enable it become the trusted partner providing bespoke and accessible product offerings to its teeming customers.
To support lifestyles and provide convenience, the Bank has provided the Firstmonie mobile solution, accessible through mobile phones for use in money transfers, bill payments, purchase of goods and services as well as cash deposits. With Firstmonie, both banked and unbanked Nigerians have the opportunity to make mobile transfers as well as mobile payments anywhere they may be in Nigeria from the comfort of their mobile phones. This service particularly appeals to the unbanked because of its peculiar design which allows them bank with minimum requirements and protocols. Anyone in Nigeria can sign up to the solution by dialling *894# from a mobile phone and following the prompts that would follow. Also the Bank has unveiled enhanced features on its mobile banking app – Firstmobile – enabling customers to now carry out transactions such as domestic funds transfer from self-owned accounts to FirstBank accounts and other third party bank accounts; make quick airtime purchase for self and others on all mobile networks; bills payments; cheque services including confirm cheque and stop cheque; flight booking; and quick account services such as account balance inquiry, statement view and much more from their smartphones.
FirstBank has in place money transfer services available nationwide which provide safe, convenient and flexible means of funds transfer all year round. These services are also available at weekends as well as on public holidays from some dedicated branches. With Western Union, customers can conveniently send money from Nigeria through the outbound Western Union transfer services to over 200 countries and territories Worldwide, as well as receive funds from abroad straight to their accounts. MoneyGram allows users receive money from loved ones abroad or send to them from Nigeria while with RIA money transfer service, customers can receive money from loved ones abroad directly into their accounts in Naira. Dollars, Pounds Sterling or Euros can also be received directly into domiciliary accounts with FirstBank. This service offers the option of cash pick up at over 750 FirstBank branches nationwide.
To further promote convenience, FirstBank has an auto loan package that enables customers get the car they desire with flexible payment plans and at competitive interest rates. The Bank has also hugely simplified its savings account opening process with the First Instant Savings and FirstInstant Savings Plus accounts both of which enable customers open fully functional bank accounts, with minimal requirements, from anywhere at any time via any of the bank’s online platforms.
According to FirstBank’s spokesperson, Folake Ani-Mumuney, the Bank would always put its customers and communities at the heart of its business. “We would continue to offer products and services uniquely designed to treat our customers like the valued personae they are”, she stated.
First Bank of Nigeria Limited (FirstBank) is Nigeria’s premier and most valuable banking brand, and largest financial services institution by total assets and gross earnings. With more than 12 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimized risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” five times in a row – 2011, 2012, 2013, 2014, 2015 – by the globally renowned “The Banker Magazine” of the Financial Times Group; and “Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. Recently, for the fifth consecutive time, the Bank clinched the “Best Retail Bank in Nigeria” award by The Asian Banker. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.
Group Head, Marketing & Corporate Communications