First Bank of Nigeria Limited will be joining the rest of the world to commemorate the 2017 World Savings Day on Monday, October 30, 2017. As part of the activities lined up for the day, the Bank would be taking its Financial Literacy campaign to 30 secondary schools across the six geo-political zones of the country to teach secondary school students the importance of having a savings culture. This year’s event themed “Our Future Starts with Savings” aligns with FirstBank’s FutureFirst programme, specially designed to equip students with the knowledge of money management, early entrepreneurship skills, and financial independence whilst stimulating the development of a savings culture at an early age.
The World Savings Day is an annual event designed to raise awareness on the importance of savings as a path to financial empowerment. The event is expected to increase the levels of financial literacy and financial inclusion, especially among the unbanked and underbanked populace globally, while it ultimately culminates in a stable and sound financial system and positive economic environment.
To encourage parents to imbibe the savings culture as well as teach their children to save, FirstBank has provided two major savings products for children and teenagers. The products, KidsFirsts (0 – 12 years) and MeFirst (13 – 17 years), have been carefully designed to meet the financial needs of the given demographics whilst also ensuring that the accounts holders acquire the rudiments of banking and financial literacy as they grow into adulthood..
Speaking on the World Savings Day, Folake Ani-Mumuney, Group Head, Marketing & Corporate Communications, First Bank of Nigeria Limited said “FirstBank’s participation in the 2017 World Savings Day is one of our many interventions in Financial Literacy, as the Bank continues to entrench the savings culture across all its markets. FirstBank has over several years engaged in a Savings Promo to encourage and reward savings whilst committing human and financial resources to the development of financial literacy among secondary school students under the auspices of the FirstBank FutureFirst programme”.
Only recently, FirstBank organised a week long Corporate Responsibility and Sustainability event themed ‘Promoting Kindness; Putting You First’, held in September 2017. Among the activities lined up for the event was its astutely driven financial literacy initiative which was simultaneously held in many schools across the country, knowledgeably impacting the lives of over 2500 school children nationwide.
First Bank of Nigeria Limited (FirstBank) is Nigeria’s premier and most valuable banking brand, and largest financial services institution by total assets and gross earnings. With more than 12 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimized risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row – 2011, 2012, 2013, 2014, 2015, 2016 – by the globally renowned “The Banker Magazine” of the Financial Times Group; and “Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. Recently, for the sixth consecutive time, the Bank clinched the “Best Retail Bank in Nigeria” award by The Asian Banker. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.
Group Head, Marketing & Corporate Communications