First Bank of Nigeria Limited, Nigeria’s most valuable bank brand has again validated its leadership position with the efficiency and creativity of the Bank’s Automated Teller Machines (ATMs) as it presently accounts for 37 percent of bills payment services on ATMs in Nigeria’s banking industry. In 2017, about 402,102 bill payments were made through the Bank’s ATMs while the value of airtime purchase was about N1.7 billion.
To cater for the financial services needs of its customers and in line with its strategy to drive convenience and ease in banking, FirstBank is presently leading in the industry as the Bank with the highest number of Automated Teller Machines (ATMs), with 2,897 ATMs deployed across the Nigeria, making it the nation’s financial institution with the widest retail footprint. The Bank’s ATMs have unique functional features which include bills payment, cash transfer, air-time top-up, cash deposit among others.
The bills payment option is the non-cash transaction feature on the ATM that makes it easier for customers to pay for bills such as Cable TV subscription, post-paid phone bills, and pre- booked airline tickets. These transactions can be executed through the Quickteller option on any of the Bank’s ATMs. The Transfer feature enables customers to transfer money from their accounts to both intra (within FirstBank) and interbank (other banks) accounts, thereby reducing the queues in the banking hall, saving time as well as providing a more convenient option for customers’ money transfer needs. FirstBank is currently responsible for over 15 percent of interbank transactions and 21 percent of airtime vending. As active mobile network users in Nigeria are over 142 million and the need to recharge is on the increase, the Bank’s ATMs also provide the platform for convenient and easy top-up.
To further enhance convenience, FirstBank’s ATMs operate the Cash Deposit function which allows customers to deposit funds without customarily having to enter a banking hall for this transaction. The Bank’s ATMs are also equipped with cardless functionality that makes it easier for non-bank customers to deposit or withdraw money from the ATMs without a Debit card. This is a direct testament to its value proposition of putting customers first.
Chuma Ezirim, the Bank’s Group Executive, E-Business and Retail Products, said the distinct developments in FirstBank ATMs were achieved as a result of the desire to reach out to more people in the country and as part of putting customers at the heart of the business. “FirstBank is positioned to meet the needs of its customers and to reach out to the under banked and unbanked. Our mission is to remain relevant in the lives of our customers by continually working at making banking services a more convenient experience for our customers. The Bank’s ATMs dispensed over N2.8 trillion between January and December 2017”, he further stated.
First Bank of Nigeria Limited (FirstBank) is Nigeria’s premier and most valuable banking brand, and largest financial services institution by total assets and gross earnings. With more than 12 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as its Representative Office in Beijing.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimized risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row – 2011, 2012, 2013, 2014, 2015, 2016 – by the globally renowned “The Banker Magazine” of the Financial Times Group; and “Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. Recently, for the sixth consecutive time, the Bank clinched the “Best Retail Bank in Nigeria” award by The Asian Banker. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.
Group Head, Marketing & Corporate Communications