Don’t Start Your Business If You Can’t Take These 5 Steps

Have you ever wondered “Should I start my own business?” But then again, haven’t we all? Today, I bring you a well-resourced checklist you can use to decide if theentrepreneurial lane is your ‘destiny’.

Just before we begin however, it is imperative you understand that in this day and age, one of your first steps should be launching your website when starting a business. The reason for this cannot be overemphasized, but for those who are wondering why, it’s because it gives potential customers an easy way to find you online and discover more about your business. Let’s get right into it.

Step 1: Be Honest With Yourself About Why You Want to Start a Business.

In order to know if you should start your own business, you first need to make sure that you are starting a business for the right reasons.

Examples of bad reasons for starting a business:

  • You hate your boss.
  • You think your salary is too low.
  • You lack passion for your job
  • You want to work less hours.

Examples of good reasons to start a business:

  • You have developed enough experience in an industry that you think you can go out on you own and your clients will come with you.
  • You have identified a problem that your potential customers have and think they will pay you for solving it.
  • You have leadership experience and want to be in charge
  • You want the challenge
  • You are/have always been passionate about the business

In listing your reasons keep in mind these examples and their differences.  The bad reasons are not reasons you want to start a business, they are things you don’t like about your current situation.

Step 2: Determine if You Have the Skills to Start Your Own Business

A mistake that many entrepreneurs make, is confusing their desire to do a particular type of work, with a desire to have their own business.

A great example of this are those who start restaurants because they love to cook.  While having great food is one of the things that will need to happen for your restaurant to be successful, it is one of many things.  If you are not able or do not want to spend time marketing your business, managing your staff, and dealing with the finances of the business, then it doesn’t matter how good the food is.

Here are the primary skills that you (or you and your partners combined) will need to have at a minimum:

  • The ability to market and sell
  • The ability to deliver a high quality product or service to your client
  • The ability to handle the finances of the business
  • The ability to manage yourself and others

Step 3: Determine if you have the right mindset to start your own business

If you are not willing to get your hands dirty then you are unlikely going to be successful at starting your own business.  This is especially true when starting out, as new entrepreneurs often hold all roles from Janitor all the way up to CEO.

This is still true when starting out with a significant amount of capital that you can use to pay others to do the dirty work for you.  In the beginning, if you are unwilling to participate at every level of the company, then you will not understand what makes the company tick, and are likely to fail as a result.

Lastly, you have to be willing to put in the hours. I don’t know anyone who has found success by working a small amount of hours.  The successful entrepreneurs that I know all work their butts off, especially in the beginning.

Step 4: Determine if you have the means

How much money you need to invest, and how long it takes for a business to become profitable varies widely depending on the type of business.  There is one thing that does not vary however: It always costs more and takes longer to reach profitability than the founder thinks in the beginning.

For the initial investment, a good rule of thumb is that you are going to need 2 to 3 times the amount of capital that you estimate in the beginning.  As far as earning a living from the business goes, a good rule of thumb for most types of businesses is that you will not be able to pay yourself a salary in the first year or even more; most Nigerian startups can attest to this.  In the second year you will be able to pay yourself a small salary, and the third year is when many businesses actually become successful enough to replace your former salary.
If you do not have the means to support yourself for at least that amount of time, then it may be wiser to either wait until you have more money saved, or start your new business on the side before quitting your day job.

Step 5: Find out if you have the personal support needed

You are likely to have many ups and downs when starting a new business so you need to make sure that the people you have around you are supportive of the process.  If you are married or in a serious relationship, then does your significant other understand what starting your own business means for you and your family?

Here is a good list of things to make sure your personal support network understands:

  • There is a high failure rate among new businesses.
  • The hours are long.
  • There will be a lot of ups and downs which can affect mood.
  • How much spending will have to be curtailed in the initial years?

Entrepreneurship is a good thing and can be a great path to tail, but if you happen to jump in without being prepared enough, you might find yourself in a terribly uncomfortable situation. And I’m not talking mild discomforts here and there because the entrepreneurial journey is quite challenging. So take a minute to think and plan adequately before starting your business.

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