FirstBank Celebrates 2018 Corporate Sustainability and Responsibility Week across 8 Countries, over 800 Business Communities
First Bank of Nigeria Limited commemorated the second edition of its Corporate Responsibility and Sustainability (CR&S) Week scheduled from June 19 – 23, 2018. The event themed ‘Touching Lives; You First’ offered FirstBank employees the opportunity to give their time and resources in the service of humanity. The week-long event which is being commemorated across its business communities in Nigeria, United Kingdom, Democratic Republic of Congo, Ghana, Sierra-Leone and Senegal is a reflection of the Bank’s brand promise to always put stakeholder needs first, while it reinforces the Bank’s role in driving sustainable development in the communities where it operates.
The events are tailored towards re-orientating the society along the right values; encouraging the citizenry to intentionally create positive impact in their immediate environment.
Major Highlights of the 2018 commemoration include:
Promoting Acts of Random Kindness in over 800 Business Communities– This initiative launched in 2017 as Staff Promoting Acts of Random Kindness has been expanded to give opportunities to everyone to participate. Consequently, it has been tagged ‘Start Promoting Acts of Random Kindness’ (SPARK) and a Giving platform has been put in place to encourage all interested parties to donate to humanitarian causes. All stakeholders are encouraged to nominate people they believe are deserving of kindness. Nominations were sent to firstname.lastname@example.org with supporting reasons in not more than 100 words.
Giving and visits to orphanages/less privileged homes across Sub-Saharan Africa and United Kingdom: FirstBank staff drive welfare through visits to homes of the less privileged and elderly across the Bank’s footprints in Sub-saharan Africa and the United Kingdom to donate gift items.
Career counseling for over 3000 students: Executive Management and staff delivered impactful career counseling sessions with secondary school students across the regions to inculcate financial literacy and inclusion in young students.
Provision of Vision Screening and Eye Glasses for 2000 People: The Bank in partnership with VisionSpring to provided vision screening and affordable eye glasses for low income earners. This initiative is structured around three social impact themes: See to Earn, See to Learn, and See to be Safe to impact the lifestyles of their communities
Empowerment for over 500 Widows: FirstBank also commemorated the International Widows Day (IWD) on June 23, 2018 in partnership with the International Women’s Society (IWS) to empower women establish their own businesses and cater for their children.
First Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading banking services solutions provider in Nigeria. With some 14 million customer accounts, FirstBank provides a comprehensive range of retail and corporate financial services with over 750 business locations. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative Office in Beijing.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned “The Banker Magazine” of the Financial Times Group; and “Best Retail Bank in Nigeria” for seven consecutive years, 2011 – 2017, by the Asian Banker International Excellence in Retail Financial Services Awards. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.
Group Head, Marketing & Corporate Communications