FirstBank Presents ‘Food is Art’
FirstBank Presents ‘Food is Art’
…Showcasing the Business of Food
Food is an essential part of our lives, which is why the way it is grown, processed, transported and consumed is worth understanding and improving. The food value chain comprises a network of activities pertaining to the supply, consumption, and catering of food products and services across the world. Likewise, the food industry employs a massive number of skilled and unskilled workers whilst providing adequate opportunities for entrepreneurship.
First Bank of Nigeria Limited, Nigeria’s most valuable bank brand is presenting ‘Food is Art’, a food fête to reaffirm its commitment to the development of the art and business of food. The event with the theme ‘Street Food’ is designed to enhance economic diversification by showcasing varied opportunities and potentials in food photography, artistry, presentation, and packaging among others. ‘Food is Art’ is scheduled to take place on Saturday, October 15, 2016 at the Freedom Park, Lagos beginning from 11am and it is open to everyone.
“Food is Art” initiative aligns with the World Food Day which holds annually in October. With this event, FirstBank is creating a platform of exposure and expansion for SMEs in food business whilst providing subject matter experts to coach entrepreneurs on the wide-ranging avenues of thriving with food photography.
According to Folake Ani-Mumuney, FirstBank’s Group Head, Marketing & Corporate Communications, FirstBank is set to support the business, art and entertainment of food across all segments of the economy. ”We realise that support for food business and by extension the agricultural value food chain will enable individual and communal self-reliance, self-contentment and self-sufficiency, which will translate to national revenue growth. This is what informed the Bank’s initiation of food and creative arts events and workshops to fully promote businesses that will build the sector and in the long run preserve our growing population, build revenue for development purposes as well as create employment opportunities” she stated.
First Bank of Nigeria Limited (FirstBank) is Nigeria’s premier and most valuable banking brand, and largest financial services institution by total assets and gross earnings. With more than 12 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimized risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” five times in a row – 2011, 2012, 2013, 2014, 2015 – by the globally renowned “The Banker Magazine” of the Financial Times Group; and “Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. Recently, for the fifth consecutive time, the Bank clinched the “Best Retail Bank in Nigeria” award by The Asian Banker. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.