FirstBank Presents FirstStars Reality TV Show
Lagos, October 4, 2016
FirstBank Presents FirstStars Reality TV Show
… On EbonyLife TV (DStv channel 165)
First Bank of Nigeria Limited, Nigeria’s most valuable bank brand in partnership with Ebony Life TV, Africa’s first Global Black entertainment and lifestyle network has launched a premier filmmaking reality TV show titled FirstStars. FirstStars is a competitive reality show where Nigerian youths get the opportunity to project their creative skills in five key categories: directing, producing, art directing, script writing and acting. This journey of filmmaking began with the electrifying process of selecting the most outstanding talents through several auditions which identified the brightest talents for the reality show. FirstStars premiered on EbonyLife TV (DStv channel 165) on Wednesday, September 28, 2016 at 8pm and would be aired through six episodes.
This engaging series will be hosted by award winning media personalities – Zainab Balogun and Tosin Odunfa. The contestants will be guided and mentored by a panel of judges comprising of prestigious director Walt Banger, producer – Tolu Ajayi, writer – Tosin Otudeko, art director – Theo Lawson and Nigerian Actors – Iretiola Doyle and Deyemi Okanlawon, through a series of exciting and creative challenges as well as a string of tense and teary eliminations. There will also be celebrity appearances by EbonyLife TV CEO, Mo Abudu and Omotola Jalade-Ekeinde.
FirstStars is being presented under the auspices of FirstBank’s First@arts initiative tailored to promote the Creative Arts industry as well as home-grown human capacity development across several art platforms. According to Folake Ani-Mumuney, FirstBank’s Group Head, Marketing and Corporate Communications, FirstBank is passionate about the arts and through FirstStars, will foster the development of the arts sector and preserve the nation’s cultural heritage. “This is another way the bank is promoting a diversified economy as well as sustaining enterprise within the creative arts value chain” she further enthused.
For Mo Abudu, Executive Chairman and CEO of EbonyLife TV, “FirstBank continues to be a staunch supporter of the entertainment industry and we’re very thrilled to be partnering with the institution on yet another first! We believe FirstStars will not only help our teeming youth population hone and develop their filmmaking skills but ultimately become some of Africa’s leading actors, directors, producers, script writers and art directors; we are also convinced that the initiative will help to inspire excellence in the industry.”
FirstStars is designed to recognise and support the discovery and management of talented Nigerian youth in the film industry. The winners will be rewarded with a cash prizes and mentorship by notable professionals in the industry and will also be opportune to create an original movie that will air in cinemas.
First Bank of Nigeria Limited (FirstBank) is Nigeria’s premier and most valuable banking brand, and largest financial services institution by total assets and gross earnings. With more than 12 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimized risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” five times in a row – 2011, 2012, 2013, 2014, 2015 – by the globally renowned “The Banker Magazine” of the Financial Times Group; and “Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. Recently, for the fifth consecutive time, the Bank clinched the “Best Retail Bank in Nigeria” award by The Asian Banker. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.