Nigeria’s most valuable bank brand, First Bank of Nigeria Limited has again demonstrated its support for sustainable youth empowerment by sponsoring the 6th edition of the CFC UNILAG Academic Summit 6.0. Themed, “The Digital Age Media: A Marriage of Skills, Opportunities and Technology”. The summit which is scheduled to hold on Thursday, August 6, 2015 at the University of Lagos Main Auditorium is organised to effectively reach the youth segment – a critical segment in the Bank’s current development strategy.
The CFC UNILAG Academic Summit is borne out of the need for mass communication and journalism students in tertiary and pre-tertiary institutions to acquire academic knowledge and a real world experience through internship programmes and the emergence of the town and gown concept via mentorship by veterans in the various fields of the media industry. The Summit aims to become a reference point in career building for all mass communication professionals, public relations professionals, advertising professionals and online social media experts.
According to the Group Head, Marketing and Corporate Communications for FirstBank, Mrs Folake Ani-Mumuney, the Bank’s Sponsorship of the summit is a practical demonstration of its commitment to remain a strong supporter of initiatives that are geared towards equipping the youths with the requisite skills and tools required for socio-economic empowerment through the support of youth engagement initiatives, endowment schemes and infrastructure development. “Our desire is to see our strategic and need driven youth empowerment interventions culminate in equipping Nigerian youths for a bright future.”
She further stated that the bank is poised to enhance youth empowerment, entrepreneurship and tackle some of the challenges faced by youths in their pursuit of good education , research development , small and medium scale enterprises, ICT, etc.
This year’s edition of CFC UNILAG Academic Summit is billed to play host to speakers like: Declan Okpalaeke – Three time Winner, CNN African Journalist of the Year Award; Mr. Femi Adesina, Special Assistant to the President on Media and Former MD/Editor-in-Chief, The Sun Newspaper; Mr. Bolaji Okusaga, MD, The Quadrant Company; Mr. Chris Doghudje, President, Advertising Practitioners Council of Nigeria; Mr. John Momoh, Chairman Channels Television; Mr. Ndiana Mathew, President, Palm 3 Strategy, South Africa; Mr. Richmond Dayo Johnson, Director Continental Broadcasting Service (CBS); and Mr. Simon Kolawole, Founder, The Cable Ng. The panel discussants would include Lanre Adisa, MD, Noah’s Ark; Yomi Badejo-Okusanya, MD/CEO, CMC Connect; Abimbola Adelakun, Award winning journalist and Columnist, The Punch; as well as Funmi Iyanda, Veteran Broadcaster, while Fola Folayan, On Air personality (OAP), Nigeria Info FM would moderate the Summit session.
First Bank of Nigeria Limited, a subsidiary of FBN Holdings Plc, is Nigeria’s leading financial services institution by total assets and gross earnings and one of the largest corporate and retail banking financial institutions in sub-Saharan Africa (excluding South Africa). Since its establishment in 1894, the Bank has consistently built relationships with customers focusing on fundamentals of good corporate governance, strong liquidity, risk management and strong capitalization.
FirstBank operates an extensive distribution network with over 750 business locations (623 branches, 61 quick service points and 69 cash centers/agencies), over 2,397 ATM’s and over 10 million customer accounts. The Bank provides a comprehensive range of financial services and has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, Banque International de Credit (B.I.C) in the Republic of Congo, International Commercial Bank (ICB) in Ghana, The Gambia, Guinea, Sierra-Leone and Senegal as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi
FirstBank is the recipient of many awards. The Bank has been named “The Best Bank Brand in Nigeria” four times in a row – 2011, 2012, 2013, 2014 – by the globally renowned “The Banker Magazine” of the Financial Times Group. FirstBank’s brand purpose is to always put its stakeholders, customers and partners at the heart of its business, even as it is poised to standardize customer experience and excellence in financial solutions across Sub Saharan Africa, in consonance with its brand vision “To be the partner of first choice in building your future”. The brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on the FirstBank’s inherent values of passion, partnership and people, to position its customers first in every respect.
For four consecutive years, 2012, 2013, 2014 and 2015, FirstBank has been named the “Best Retail Bank in Nigeria” by the Asian Banker International Excellence in Retail Financial Services Awards. Other recent awards include the “Best Bank in Nigeria” in the Euromoney Awards for Excellence, “Best Bank in West Africa” and “Most Innovative Bank in Africa” in the African Banker Awards, “Best Bank in Nigeria” in the EMEA Finance African Banking Awards for the fourth time, “Best Foreign Exchange Services in Africa” in the EMEA Finance Treasury Services Awards, “Best Banking Group in Nigeria” by World Finance Banking Awards, and “Best Financial Reporting Company” by Africa Investor.
Head, Marketing & Corporate Communications