January 31 2017
FirstBank Honoured at the Global Brands Awards
Nigeria’s most valuable bank brand, First Bank of Nigeria limited has won the “Best Banking Brand, Nigeria 2016”& “Best Banking Performer, Nigeria 2016” in the Global Brands Awards. The awards are instituted to identify and recognise the significance of exceptional service delivery and reward performance with the ultimate global recognition.
According to Global Brands Magazine, the awards reflect the countless hours of time and efforts spent by FirstBank employees in achieving the vision of the company and making its customers happy.
Group Head, Marketing and Corporate Communications, First Bank of Nigeria Limited, Mrs. Folake Ani-Mumuney, stated that “the awards are a testament to FirstBank’s unwavering commitment to put customers first and at the heart of our business in line with our ‘You First’ mantra. We will always deliver the ultimate ‘gold standard’ of value and excellence”. “Our financial services knowledge and practices lead the market in ensuring that we understand our customers and surpass their expectations as we strive for a better way of delivering first-class service and experience”, she stated.
Global Brands award winners were chosen among large nominees evaluated by an external research team based on data collected from different sources including third party data providers and annual reports.
First Bank of Nigeria Limited (FirstBank), a subsidiary of FBN Holdings Plc, is Nigeria’s most valuable banking brand and a premier financial services Institution by total assets and gross earnings and one of the largest corporate and retail banking financial institutions in sub-Saharan Africa (excluding South Africa). Since its establishment in 1894, the Bank has consistently built relationships with customers focusing on fundamentals of good corporate governance, strong liquidity, robust risk management and strong capitalization.
FirstBank operates an extensive distribution network with over 750 business locations (623 branches, 61 quick service points and 69 cash centers/agencies), over 2,500 ATM’s and over 9 million customer accounts. The Bank provides a comprehensive range of financial services and has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DR Congo, FBNBank in Ghana, Gambia, Guinea, Sierra-Leone and International Commercial Bank (ICB) Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
FirstBank is the recipient of many awards. The Bank has been named “The Best Bank Brand in Nigeria” five times in a row – 2011, 2012, 2013, 2014 and 2015 – by the globally renowned “The Banker Magazine” of the Financial Times Group. FirstBank’s brand purpose is to always put its stakeholders, customers and partners at the heart of its business, even as it is poised to standardize customer experience and excellence in financial solutions across Sub Saharan Africa, in consonance with its brand vision “To be the partner of first choice in building your future”. The brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on the FirstBank’s inherent values of passion, partnership and people, to position its customers first in every respect.
For five consecutive years, 2012, 2013, 2014, 2015, and 2016 FirstBank was named the “Best Retail Bank in Nigeria” by the Asian Banker International Excellence in Retail Financial Services Awards. Other recent awards include the “Best Bank in Nigeria” in the Euromoney Awards for Excellence, “Best Bank in West Africa” and “Most Innovative Bank in Africa” in the African Banker Awards, “Best Bank in Nigeria” in the EMEA Finance African Banking Awards for the fourth time, “Best Foreign Exchange Services in Africa” in the EMEA Finance Treasury Services Awards, “Best Banking Group in Nigeria” by World Finance Banking Awards, and “Best Financial Reporting Company” by Africa Investor.