Holiday revelers are in for a more exciting time this summer with FirstBank’s bouquet of Dollar denominated cards. Convenience, security, flexibility and improved spend are the key defining features of these Dollar cards. To delight customers, wherever they travel this summer, FirstBank offers three Dollar card products namely – Visa Gold, Visa Dollar Prepaid, and Visa Dual Currency Card.
FirstBank Visa Gold Card is issued either as a self-funded or a cash backed revolving credit card. This premium card, gives the flexibility of defining your spend limit and is eligible for discount on purchases at selected Visa partnered merchant locations, worldwide. The revolving credit variant offers up to 45 days interest free period on utilised funds.
The Visa Dollar prepaid card is the perfect travel card for secure and controlled spending. What you spend is limited to your pre-defined budget, which is paid into a dedicated card account. It is an ideal card to empower children and young adults to shop independently while on vacation and also suitable as an internet shopping card or international gift card for friends, associates and loved ones.
With FirstBank Visa Dual Currency Card, both Naira and Dollar accounts are linked to a single card for direct spend, home and abroad. The card gives access to spend from domiciliary account while out of the country and Naira account when customers are back in Nigeria.
According to Chuma Ezirim, Group Head, E-Business, FirstBank, the Bank’s dollar denominated cards are positioned to support the life style and convenience of its customers, putting them first. FirstBank’s Visa Gold, Visa Dollar Prepaid, and Visa Dual Currency Cards are acceptable for payment and cash withdrawals on Web, POS, and ATMs at over 118 merchant locations in over 200 countries and territories of the world.
First Bank of Nigeria Limited (FirstBank) is Nigeria’s premier and most valuable banking brand, and largest financial services institution by total assets and gross earnings. With more than 12 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimized risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row – 2011, 2012, 2013, 2014, 2015, 2016 – by the globally renowned “The Banker Magazine” of the Financial Times Group; and “Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. Recently, for the sixth consecutive time, the Bank clinched the “Best Retail Bank in Nigeria” award by The Asian Banker. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.
Group Head, Marketing & Corporate Communications