SPARK is a values-based initiative designed to raise consciousness that we can choose to be kind. SPARK which was introduced in the maiden edition of the Corporate Responsibility & Sustainability (CR&S) week in 2017 espouses reigniting our values which appear to be eroding fast. The initiative focuses on creating and reinforcing an attitude of going beyond just meeting the material needs of people who are unable to help themselves to showing compassion, empathy; affection.
We believe there’s currently a deficit in our moral values and given the Bank’s historical role in developing the nation, it should be at the forefront in reigniting the moral values. It’s important to raise people that choose to do the right thing.
We believe that every act of kindness (regardless of how little or in whatever form) ignites a ripple effect that goes on without end.
Baby Ijeoma got another chance to live… Baby Ijeoma is one of the many beneficiaries nominated through the SPARK initiative platform. She had a heart condition and the parents could not afford N4 million – the estimated cost to help save her life. Through the SPARK initiative, she got a corrective surgery in India in partnership with Vama Wave Foundation.
- We partnered with over 22 charities/foundations including the Down Syndrome Foundation; Sickle Cell Foundation; National Association of the Blind; Nigeria Red Cross Society; Pacelli School for Blind and Partially Sighted; International Women Society.
- 100 beneficiaries including capital boost petty traders; school fees for students and those with health challenges.
- Disaster relief support to over 600,000 internally displaced Persons in North East and Benue flood victims.
The pillars of SPARK which include compassion; civility; charity; and connection is ingrained in the DNA of the Bank’s culture.