Celebrating 2019 Corporate Responsibility and Sustainability (CR&S) Week
The CR&S week is designed to offer employees and other stakeholders opportunities to give their time & resources to defined causes. An amplification of the Bank’s Employee Giving & Volunteering Programme, the Week focuses mainly on activities to promote the SPARK initiative which includes; giving and visits to orphanage/less privileged homes/IDPs; Career Counseling Day. The maiden edition held in September 2017, the second edition took place in June 2018, while the third edition held in July 2019 with the following themes; “Promoting Kindness; Putting You First”, “Touching lives; You First” and the 2019 ‘Ripples of Kindness, Putting You First’ respectively.
The CR&S week is specially designed to show kindness in our society and the events are tailored towards re-orientating the society along the right values; encouraging citizenry to intentionally create positive impact in their immediate environment. The wide range of activities of the 2019 FirstBank CR&S week underscores SPARK (Start Performing Acts of Random Kindness), a values-based initiative by the Bank which focuses on creating and reinforcing a conscious mindset of showing compassion, empathy as well as giving to others. It is aimed at inspiring people to make a difference as it is designed to promote kindness to one another. It is executed through a range of strategically designed activities include, Nice Comments day through consciously say nice things about others, driving welfare through giving and visits to orphanages/less privileged homes and Internally Displaced Persons (IDPs) camps. The Bank also introduced the SPARK initiative to secondary school students across the country which involve FirstBank staff coordinating sessions that will develop values that guide their personality and encourage students to develop and practice compassion, empathy and giving; supporting women empowerment initiatives, as well as advancing social engagement by providing vision screening and affordable eye glasses for women with low income during the Giving Tuesday which was carried out across communities in Nigeria’s six geo-political zones and the Bank’s subsidiaries in United Kingdom and Middle Africa. The programme reflects the FirstBank’s brand promise to always put its customers first while reinforcing the Bank’s role in driving sustainable development in the communities where it operates.