In his address to you last year, my predecessor described our medium-term goal as aiming to lead the industry in terms of financial strength, service excellence, desirability as an employer, and contribution to national development. In the last year, we have pursued this goal diligently, constructing all our service intervention initiatives around the three pillars of growth, service and operational excellence, and performance management and people.
Building on this, I recognise that if we must continue to address near-term challenges and seize opportunities to strengthen our platform for the future, then we must transform FirstBank into a first-class Pan-African financial services institution. Considerable work has already gone into realising this goal; hence, the main task is to build on our medium-term strategy to become the dominant financial services provider in our local economy. Invariably, this implies that FirstBank must remain the bank of choice for the majority of Nigerians, and our subsidiaries must become dominant in their respective markets. In the long run, this will also require us to strengthen existing offshore locations (London, Paris, Johannesburg and Beijing), and expand the Bank's global footprint, by following the new trade lines that have emerged as a result of the domestic economy's growing integration with global networks. We must continually attract new investments, partners and customers globally, because of our commitment to delivering competitive returns and growth in shareholder value to our over 1.3 million shareholders, and based on the ease, convenience and value that our more than five million customers derive from doing business with us.
Emphatically, this requires us to:
- reinforce our brand appeal through changes in our processes, people and systems that allow the younger generation of Nigerians to connect with FirstBank;
- ground this brand transition on changes to our service channels that encourage innovation, and the rendering of bespoke services across the value chain of every customer; and
- put our people at the heart of our operations. We will strengthen the quality of our human capital support by creating a work culture which attracts the best talent to all our businesses, and through a reward system that elicits the best from our workforce.
It is fair to say that FirstBank enjoys a natural premium respect and first mention privilege in our market. Consequently, it is important that we remain trailblazers in all that we do, specifically in our governance practices and ethical suite. Our antecedents, especially our well-known commitment to strong ethics, have stood us in good stead throughout the years. Now, more than ever, in the rich history of our Bank, we must not lose sight of this pedigree. This is necessary not just because recent industry developments place an enormous premium on a stronger moral backbone among practitioners, but also because banking is essentially a conservative industry from an historical perspective.
Our Performance
The realities of the operating environment, especially the CBN's rearguard action to stabilise the industry, have had clear adverse impact on the industry's short-term fortunes. This was further exacerbated by the rapid decline in the quantum of credit made available to the private sector.
Consequently, FirstBank's gross earnings on an annualised basis rose by 20.3% from N217.6 billion recorded in the year ended March 2009, to N196.4 billion in the nine month review period. Because of the significant provisioning which we had to make, added to increased operational expenses, profit before tax in the nine months ended December 2009 declined to N11.6 billion from the N53.8 billion recorded in the year to end-March 2009.
Thus, in this difficult environment, we missed our profitability targets. Under the twin pressures of the financial and economic crisis, and industry response to concerns raised about capital adequacy by the Central Bank's recent intervention, we saw our loan-to-deposit ratio rise over the review period. Because this is an industry-wide trend, concerns have emerged over the industry's growth and profit prospects, as domestic credit opportunities become scarcer.
More worrisome was our cost-to-income ratio, which rose by 73.4% over the nine-month period from 66.4% in March 2009. Although the current economic environment makes it significantly more difficult to grow the income side of our operations, paradoxically we firmly believe that it is the time to invest in new capacities, if we are to profit from the next upturn in the business cycle. Inescapably, the main task over the next business cycle is to maintain costs within profitable bounds.
At 15.8%, our capital adequacy ratio remained well above statutory requirements of 10%, providing us a much-needed buffer in the current uncertain environment.
We have responded to recent developments in the market by focusing on deepening our market share, while building on existing strengths. While the domestic market was growing during the last boom cycle, this translated into a focused search for organic and inorganic growth opportunities. At the operational level, this has seen us build competences around our customers' value chain, including the use of multi-channel delivery platforms.