Bank Strategy

Background

FirstBank aspires to be the 'clear leader and Nigeria's bank of First choice' and has embarked upon a focused transformation programme designed to achieve this objective. In 2009, a review of the existing Bank strategy was conducted, including top-down and bottom-up reviews of strategic initiatives, key financial diagnostic analyses, and an analysis of the evolving industry landscape. As a result, certain adjustments were made. Key elements of the Bank's revised strategy are summarised in Strategic Themes and Priorities.