Strategy
FirstBank believes that setting aspirational, yet attainable goals and pursuing these in a disciplined manner according to a robust, practical strategy will be central to its continued success as one of Africa's largest and fastest-growing financial institutions.
Our approach
The Group and Bank underwent detailed strategy reviews in 2009 and the following section discusses the outcomes of these – both in terms of renewed aspirations for the FirstBank Group and Bank (used here to refer to the Nigerian banking operations), the fundamental means by which FirstBank proposes to attain these goals, and strategy. 'FirstBank' is used interchangeably below to refer to the Group or Bank depending upon the context.
To support the Group's strategic objectives and ensure that the Bank's performance can be monitored, management utilises a number of financial and non-financial key performance indicators (KPIs). Further details of these can be found in Key Performance Indicators.
The diagram below summarises our renewed Group and Bank aspirations, strategy and by which KPIs they are supported. 'FirstBank' is used interchangeably in this Strategy section to refer to the Group or Bank depending upon the context.
