Operational Review
At First Bank of Nigeria Plc we have structured our market-facing activities along geographic lines. This arrangement recognises the nation's historical endowment and the tendency for buyer responses across the economy to take on discernible geographic traits. These business units are then supported by the strategic resource functions.
The four directorates Lagos, North, South and West are each headed by an executive director, ensuring speedier and effective response in the various locations and guaranteeing alignment of practice and service standards across the diverse frontiers of our operations.
As the economy develops further, newer patterns that may allow organisation along functional lines have begun to emerge, but these are still inchoate.
FirstBank's strategic resource functions (SRF) comprise the offices of the Group Managing Director, Chief Risk Officer, Chief Financial Officer and the Operations Directorate. Basically back-office responsibilities, these directorates ensure that the Bank has at all times the resources needed to meet customer demand, including planning for anticipated changes in the volume and quality of future demand. To aid this process, we have strengthened our information technology endowment to ensure that we are able to make the most of the feedback loop between our front-office and back-office functions so that front-office resources can continue to handle incoming demand on an ongoing basis, while the back office seamlessly executes the services related to the flow of demand.

| Lagos Directorate | 27.66% |
|---|---|
| North Directorate | 21.28% |
| South Directorate | 29.83% |
| West Directorate | 16.63% |
| Corporate Office | 4.60% |
Through the branches, the Directorate offers a comprehensive range of wholesale/corporate banking products/services to large corporate customers; retail banking products/services to small-sized businesses; consumer banking products/services to individual customers; a mix of products/services specifically geared to government ministries, departments and agencies.
Lagos Island/Central, Ikoyi, Victoria Island, Lekki to Epe, Surulere, Yaba, Apapa, Orile- Iganmu, Amuwo- Odofin, Festac, Satellite Town up to Seme border, but excluding Agbara.
Located in the southwest of the country, on the Atlantic coast in the Gulf of Guinea, west of the Niger River delta, Lagos is one of the fastest-growing mega cities in the world. The nation's economic nerve centre, it accounts for over 60% of total industrial investment and foreign trade in the country, and for over 65% of the nation's commercial activities. The Directorate covers businesses in the entire Lagos Island/Central, Ikoyi, Victoria Island, and Lekki up to Epe. The coverage area also extends to some parts of Lagos Mainland (Surulere, Yaba, Apapa, Orile-Iganmu, Amuwo-Odofin, Festac, Satellite Town up to Seme border, but excluding Agbara).
The key economic activities in Lagos include telecommunication, aviation, shipping and ports, oil and gas (downstream), real estate, commerce and industry, power, transportation, banking and financial services, power and tourism.
Branches are strategically located throughout the greater part of the north. The 154 branches in the Directorate render various banking services to the wholesale and large corporates (Abuja, Kaduna and Kano), public sector (Federal, Ministry Department's Agencies, States and Local Governments), retail and consumer banking (especially civil servants). All the 15 BDOs' operations cover the public sector while 14 cover retail. Only four cover corporate banking.
Abuja, Adamawa, Bauchi, Benue, Borno, Gombe, Jigawa, Kaduna, Kano, Katsina, Kebbi, Kogi, Nassarawa, Niger, Plateau, Sokoto, Taraba, Yobe and Zamfara.
Located to the north of the country, the North Directorate is bordered to the west by Benin Republic, to the north by Chad and Niger Republics and the Republic of Camerouns to the east. With a land mass of around 782,480km2 and a population of about 72 million (2006 estimates), the Directorate covers 18 of the 19 northern states, including Abuja, Adamawa, Bauchi, Benue, Borno, Gombe, Jigawa, Kaduna, Kano, Katsina, Kebbi, Kogi, Nassarawa, Niger, Plateau, Sokoto, Taraba, Yobe and Zamfara.
Branch locations in the Directorate are strongly correlated with the dispersal of our business interests with the objective of dominating the market and providing overwhelming leadership in every segment we choose to play in.
The South Directorate has supported its various states by leveraging the strength of the FirstBank brand, its balance sheet size and structure in various public private partnership (PPP) initiatives. We have significantly grown our public sector business in the Directorate to a dominant one with thriving relationships in Abia, Akwa Ibom, Bayelsa, Cross Rivers, Delta, Edo, Enugu, and Rivers states. We also provide full banking services to the major corporate and retail customers in the region.
Abia, Anambra, Akwa Ibom, Bayelsa, Cross Rivers, Delta, Ebonyi, Edo, Enugu, Imo and Rivers states.
The South Directorate is bordered to the south by the Gulf of Guinea, and to the east by the Republic of Cameroon. The Directorate covers the 11 South-South and South-East states made up of Abia, Anambra, Akwa Ibom, Bayelsa, Cross Rivers, Delta, Ebonyi, Edo, Enugu, Imo and Rivers states.
The Directorate is positioning itself to be the bank of First choice in its coverage area by providing the best financial services possible. The branches into which the BDOs are divided provide banking services to customers in the wholesale banking/corporate banking, consumer banking, and public sector business areas. Our presence in the public sector business is concerted and focused as evidenced by the presence of the Directorate in the business of various states. We maintain robust and mutually beneficial relationships with states and local governments in the region.
Ekiti, Kwara, Ogun, Ondo, Osun, Oyo, and in Lagos State, Isolo, Ikeja, Maryland, Agege and Ikorodu.
The Directorate is situated within a geographic space noted for its high number of urbanised settlements, including Ibadan, the Oyo state capital, and one of the largest cities in sub-Saharan Africa. To the east of the Directorate, Akure and Ondo are noted for the production of cash crops, especially cocoa. To the south, Abeokuta and Ijebu Ode in Ogun state, and in Lagos state, Ikeja, and northern Lagos.
Generally, the predominant economic activities in the Directorate are in the administrative, extractive, manufacturing, additive, agriculture, merchandising and services sectors. This explains the very high density of companies located in the area, ranging from small and medium sized (SMEs) to conglomerates and transnational corporations, requiring partnership with financial institutions like FirstBank for a bouquet of services and products.
Wholesale banking/corporate banking business is a major driver of the Directorate's business. We serve a wide range of companies by providing tailored solutions to support our clients' growth aspirations. The Directorate maintains dedicated wholesale banking desks in some designated branches within its coverage space, and these are managed by experienced and highly skilled professionals who ensure that efficient and first-class services are rendered to these highly diversified clients.