Sports Development

Sports development remained a strong focus in FirstBank's CSR strategy. The Bank's support for sports development in the past year was underlined with a major sponsorship of the FIFA U-17 World Cup, hosted by Nigeria for the first time ever. The Bank leveraged the sponsorship with marketing and communications activities to the sum of N324.3 million.

Other interventions of the Bank in sports include:

• N20.3 million to the 48th Lagos Amateur Open Golf Championship 2009.
• N7 million to the Georgian Cup at the Kaduna International Polo Tournament.
• N5 million to the CBN Governor's Cup in commemoration of the 45th coronation anniversary of the Emir of Kano.
• N3.8 million to Dala Hard Court Championship.
• N1 million each to Micom Hotel and Resort Golf Classic 2009, the Sydney Bioalosa Asiodu Athletics Foundation and Ikoyi Club 1938 Men and Ladies' Squash Championship.