FirstBank has solidified itself as a brand of fortitude, strength and innovation in the Nigerian financial sector since its inception in 1894. The iconic African elephant with navy blue and ivory colours has been a national symbol of one of the biggest international players in the financial services industry to date.

Legacy

As the First Bank Group moved into its second century of operations, on April 27 2004, the brand unveiled a new corporate identity with a new logo and new colours. Entering into a sophisticated and dynamic era in the life of FirstBank, the brand seeks to draw from our history of being one of Nigeria’s biggest and most prosperous financial services group and streamlining with new age processes, technology and most importantly, group mindset.

FirstBank’s new logo consists of a walking African elephant on a navy blue back ground with tan or ivory lettering in Garamond font with the strapline “Since 1894” at the bottom. Carefully chosen, each element of the brand emanates from the organisation’s legacy of permanence, leadership, confidence and dependability.

Pillars

In the ever evolving Nigerian financial sector, our brand essence of being “Dependably Dynamic” stands firmly on our four pillars of success: Leadership, Safety & Security, Enterprise and Service Excellence.

Brand Pillars Components

Ratings

FirstBank was rated a Superbrand in 2007, from a pool of 2000 highly graded brands in Nigeria, by the Superbrand Nigeria Council and the 2012 BrandFinance Banking League tables rated us in the top 500 most valuable banking brands worldwide and the most valuable Nigerian banking brand in 2011.

These ratings show that as the Bank revolutionizes its operations and dynamics with new products and services, at the heart of the organisation is the understanding that customer service delivery and trust are the ultimate way to stay ‘truly the first...’