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17 May 2012
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You are here : Media Centre » Press Releases » FirstBank targets Diaspora market with specialized
 FirstBank targets Diaspora market with specialized products

Nigeria’s leading financial services provider, First Bank of Nigeria Plc (FirstBank) has launched FirstDiaspora, a suite of products specially designed to cater to various finance related needs and projects of Nigerians in the Diaspora.
The products under the FirstDiaspora bouquet will enable diaspora customers maintain operative accounts, finance investments in real estate in Nigeria, transact domestic and international funds transfers, and grow their net worth in Nigeria. The mortgage financing element of FirstDiaspora will offer Nigerians in the Diaspora a platform that facilitates outright purchase opportunities in the real estate sector.


According to the Head, Marketing and Corporate Communications, Mrs. Folake Ani-Mumuney, the Bank will extend its tradition of excellent services to the Diaspora market by leveraging on its vast experience in handling overseas financial transactions.
Ani-Mumuney said Diaspora customers would have access to the Bank’s financial advisory services, real time banking, reliable internet banking, mortgage facilities and wide branch network across the nation.
“FirstBank, in line with our pedigree for providing reliable financial solutions is set to bring value to the Diaspora market with FirstDiaspora. A lot of research and planning has gone into the design of FirstDiaspora and we are confident that we will make a refreshing impact that will give Nigerians in the Diaspora robust platforms for realizing their financial needs and growing their investment profiles” she said.
In addition to providing a secure and convenient platform for various financial transactions, FirstDiaspora offers accounts that can be operated with electronic cards which do not require physical visits to the Bank’s branches for activation.
It will be recalled that FirstBank was the first to introduce International Money Transfer services to the Nigerian market and has over the decades remained a foremost provider of sundry financial services to Nigerians in the Diaspora. The Bank was recently declared the “Most Innovative Bank” in recognition of its creative deployment of technology to power its operations and services and ultimately making banking services more convenient, accessible and faster.
 

  
  
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