
The new FirstBank logo is a modification of the old one. It is friendlier with modern appeal. The elements – the elephant and the type ‘FirstBank’ - have been made simpler in contrast to the old logo.
The new logo retains most of the old elements and its visual appearance is suitable for both older and younger audiences of the Bank.
The Bank’s new logo is made up of its legendary icon, the African Elephant, now in a walking poise on the name FirstBank. The two names “FirstBank” are now written together. The logo has a strap line “Established in 1894” written near its base.
The Bank has also adopted navy blue and tan or ivory as its official colours, which signify permanence, leadership, confidence and dependability.
Logo Explanation
